Pro-Choice. What does it actually mean?
Where did it come from?

Please click and review these segments.

How Pro-Choice
distorts our

The United States was uniquely founded upon principles of freedom for the individual. These are spelled out in our Declaration of Independence as life, liberty and the pursuit of happiness. It states that these freedoms, given by our Creator, should not be taken away by government. And yet, Pro-Choice masquerades as an additional freedom. One that our founders never dreamed of.


Three reasons
behind today’s
abortion rate.

America has aborted over 60 million babies since the 1973 Roe v Wade Supreme Court decision, which allowed abortion-on-demand.
That’s nearly 20% of our country’s population––or for every four people born, the fifth is not permitted to live. Are there countless reasons for aborting people at such a high rate?

As we see it,
there are only three.


“We gotta
have a really
slick slogan!”

We used to work for a number of advertising agencies where brainstorming sessions were frequent. They were fast-paced and stimulated creativity. They were vital to the success of the agencies and their clients who depended on promotional ideas. With this in mind, we envisioned another brainstorming session.

Thankfully, it was one that we never attended.